What is Markup?
Markup. The amount added on top of your cost to set the selling price, usually expressed as a percentage of cost. A $10,000 cost with a 30% markup sells for $13,000.
Why it matters to your pricing
Markup is the lever you pull, but it's not your profit. A 30% markup is only a 23% margin — confusing the two is one of the most common pricing mistakes in the trades.
This is a general educational definition, not financial or legal advice. Confirm anything regulated with your accountant or state board.