A New Jersey home-services company serving 50+ towns needed a completely new website — without losing the search visibility it had taken years to build. Here is how we did it.
The challenge
This client had been burned before. A previous round of “SEO cleanup” advice had led to pages being removed — pages that were quietly bringing in customers. Organic visibility dropped as a result. So when the business needed a full redesign, the question on the table was not just “how do we build a better site” — it was “how do we do this without repeating that mistake?”
The technical scope made it harder. The old site had roughly 1,800 page addresses that Google already knew. Moving to an entirely new structure — more pages, better organized, with a Spanish-language section and a blog — meant every single one of those addresses would change. Done without a plan, that is how rankings disappear overnight.
The site also needed real scale to compete locally: dedicated pages for each of 50+ towns, service-specific pages per town, county-level landing pages, and a blog. That is not a build you can rush. And it is not one where you improvise the search-safety piece at the end.
What we did
The outcome
The result that defines this engagement: Google showed the new site to searchers 2.5 times more often in the 30 days after launch than in the 30 days before. Impressions climbed during the migration window — exactly the period where a poorly executed redesign costs the most.
All 1,000+ new pages were live and moving through Google’s processing pipeline on schedule. The Spanish-language section and blog added surface area for the long-tail searches most local competitors do not cover at all.
| Metric | Before launch | After launch (30 days) | Change |
|---|---|---|---|
| Daily search impressions (avg) | 165 / day | 420 / day | +2.5× |
| Peak impression days | — | 500–645 / day | During migration |
| Pages live at launch | ~100 (flat structure) | 1,000+ | 10× more coverage |
| Legacy addresses preserved | — | 1,786 of 1,786 | 100% carry-over |
| Indexed pages (post-migration) | — | Indexed pages climbing back toward pre-migration levels — full recovery underway. Final count to be confirmed from July GSC export. | |
Source: Google Search Console coverage export, verified 2026-06-12. Pre-launch average: 30 days before 2026-05-06. Post-launch average: 30 days after 2026-05-06. Peak days from daily impression chart. Results describe this engagement; they are not a guarantee of identical outcomes for any other project.
What this case study supports
This engagement demonstrates our ability to plan and execute a large-scale web rebuild where search-visibility continuity is a hard requirement — not an afterthought.
Verifiable at source
The 2.5× impression figure is drawn from the Google Search Console coverage export for this engagement, generated 2026-06-12, covering chart data from 2026-03-13 through 2026-06-04.
The live site was verified 2026-06-12: all pages returning correct responses, redirects functioning as designed.
We map your existing search equity before we touch a single page. The build protects the foundation first.
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